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COURSES

GENERIC CORE (GC) COURSES – 3 Credits EachUNIVERSITY COMPULSORY

50 Marks CCE, 50 Marks ESE
Course No.Course Code Course
101 GC- 01 Accounting for Business Decisions
102 GC- 02 Organizational Behaviour
103 GC- 03 Economic Analysis for Business Decisions
104 GC- 04 Business Research Methods
105 GC- 05 Basics of Marketing
106 GC- 06 Digital Business
201 GC- 07 Marketing Management
202 GC- 08 Financial Management
203 GC- 09 Human Resources Management
204 GC- 10 Operations & Supply Chain Management
301 GC- 11 Strategic Management
302 GC- 12 Decision Science
303 GC- 13 SIP*
401 GC- 14 Enterprise Performance Management
402 GC- 15 Indian Ethos & Business Ethics

GENERIC ELECTIVES UNIVERSITY LEVEL (GE – UL) COURSES – 2 Credits Each

00 Marks CCE , 50 Marks ESE
Any 3 courses to be selected by the institution from the following list in Semester I
Course No.Course Code Course
107 GE - UL - 01 Management Fundamentals
108 GE - UL - 02 Indian Economy
109 GE - UL - 03 Entrepreneurship Development
110 GE - UL - 04 Essentials of Psychology for Managers
111 GE - UL - 05 Legal Aspects of Business
112 GE - UL - 06 Demand Analysis & Forecasting
Any 3 courses to be selected by the institution from the following list in Semester II
207 GE - UL - 07 Contemporary Frameworks in Management
208 GE - UL - 08 Geopolitics & World Economic Systems
209 GE - UL - 09 Start Up and New Venture Management
210 GE - UL - 10 Qualitative Research Methods
211 GE - UL - 11 Business, Government & Society
212 GE - UL - 12 Business Process Re-engineering
Any 3 courses to be selectedby the institution from the following list in Semester III
306 GE - UL - 13 International Business Economics
307 GE - UL - 14 International Business Environment
308 GE - UL - 15 Project Management
309 GE - UL - 16 Quality Management
310 GE - UL - 17 Corporate Governance
311 GE - UL - 18 Management of Non-profit organizations
Any 2 courses to be selectedby the institution from the following list in Semester IV
405 GE - UL - 19 Global Strategic Management
406 GE - UL - 20 Competing in Global Markets
407 GE - UL - 21 Cyber Laws
408 GE - UL - 22 CSR & Sustainability

GENERIC ELECTIVES INSTITUTE LEVEL (GE – IL) COURSES – 2 Credits Each

50 Marks CCE , 00 Marks ESE
Maximum 3 courses to be selected by the institution from the following list in Semester I
Course No.Course Code Course
113 GE - IL - 01 Verbal Communication Lab
114 GE - IL - 02 Enterprise Analysis & Desk Research
115 GE - IL - 03 Selling & Negotiation Skills Lab
116 GE - IL - 04 MS Excel
117 GE - IL - 05 Business Systems & Procedures
118 GE – IL- 06 Managing Innovation
119 GE – IL- 07 Foreign Language – I
Maximum 1 course to be selected by the institution from the following list in Semester II
213 GE – IL - 07 Written Analysis and Communication Lab
214 GE – IL - 08 Industry Analysis & Desk Research
215 GE – IL - 09 Entrepreneurship Lab
216 GE – IL - 10 SPSS II
216 GE – IL - 11 Foreign Language – II
MAJOR SPECIALIZATIONS

Specialization – Marketing Management (MKT)

SUBJECT CORE (SC) COURSES: 3 Credits Each, UNIVERSITY COMPULSORY
50 Marks CCE, 50 Marks ESE
Course No.Course Code Course
205 MKT SC – MKT- 01 Marketing Research
206 MKT SC – MKT- 02 Consumer Behaviour
304 MKT SC – MKT- 03 Services Marketing
305 MKT SC – MKT- 04 Sales & Distribution Management
403 MKT SC – MKT- 05 Marketing 4.0
404 MKT SC – MKT- 06 Marketing Strategy

SUBJECT ELECTIVE (SE - IL) COURSES: –2 Credits Each,Institute Level

50 Marks CCE, 00 Marks ESE
Maximum 2 courses to be selected by the institution from the following list in Semester II
Course No.Course Code Course
217 MKT SE – IL - MKT- 01 Integrated Marketing Communications
218 MKT SE – IL - MKT- 02 Product & Brand Management
219 MKT SE – IL - MKT- 03 Personal Selling Lab
220 MKT SE – IL - MKT- 04 Digital Marketing - I
221 MKT SE – IL - MKT- 05 Marketing of Financial Services - I
222 MKT SE – IL - MKT- 06 Marketing of Luxury Products
Maximum 3 courses to be selected by the institution from the following list in Semester III
312 MKT SE – IL - MKT- 07 Business to Business Marketing
313 MKT SE – IL - MKT- 08 International Marketing
314 MKT SE – IL - MKT- 09 Digital Marketing - II
315 MKT SE – IL - MKT- 10 Marketing of Financial Services - II
316 MKT SE – IL - MKT- 11 Marketing Analytics
317 MKT SE – IL - MKT- 12 Marketing of High Technology Products
Maximum 2 courses to be selected by the institution from the following list in Semester IV
409 MKT SE – IL - MKT- 13 Customer Relationship Management
410 MKT SE – IL - MKT- 14 Rural & Agriculture Marketing
411 MKT SE – IL - MKT- 15 Tourism & Hospitality Marketing
412 MKT SE – IL - MKT- 16 Retail Marketing
413 MKT SE – IL - MKT- 17 Retailing Analytics
414 MKT SE – IL - MKT- 18 Marketing to Emerging Markets & Bottom of the Pyramid

Specialization – Financial Management (FIN)

SUBJECT CORE (SC) COURSES: 3 Credits Each, UNIVERSITY COMPULSORY
50 Marks CCE, 50 Marks ESE
Course No.Course Code Course
205 FIN SC – FIN - 01 Financial Markets and Banking Operations
206 FIN SC – FIN - 02 Personal Financial Planning
304 FIN SC – FIN - 03 Advanced Financial Management
305 FIN SC – FIN - 04 International Finance
403 FIN SC – FIN - 05 Financial Laws
404 FIN SC – FIN - 06 Current Trends & Cases in Finance

SUBJECT ELECTIVE (SE - IL) COURSES: 2 Credits Each,Institute Level

50 Marks CCE, 00 Marks ESE
Maximum 2 courses to be selected by the institution from the following list in Semester II
Course No.Course Code Course
217 FIN SE – IL - FIN - 01 Securities Analysis & Portfolio Management
218 FIN SE – IL - FIN - 02 Futures and Options
219 FIN SE – IL - FIN - 03 Direct Taxation
220 FIN SE – IL - FIN - 04 Financial Reporting
221 FIN SE – IL - FIN - 05 Retail Credit Management- Lending & Recovery
222 FIN SE – IL - FIN - 06 Banking Laws & Regulations
223 FIN SE – IL - FIN - 07 Fundamentals of Life Insurance – Products and Underwriting
224 FIN SE – IL - FIN - 08 General Insurance - Health and Vehicle
Maximum 3 courses to be selected by the institution from the following list in Semester III
312 FIN SE – IL - FIN - 09 Behavioural Finance
313 FIN SE – IL - FIN - 10 Technical Analysis of Financial Markets
314 FIN SE – IL - FIN - 11 Commodities Markets
315 FIN SE – IL - FIN – 12 Indirect Taxation
316 FIN SE – IL - FIN – 13 Corporate Financial Restructuring
317 FIN SE – IL - FIN - 14 Financial Modeling
318 FIN SE – IL - FIN – 15 Digital Banking
319 FIN SE – IL - FIN – 16 Treasury Management
320 FIN SE – IL - FIN – 17 Project Finance and Trade Finance
321 FIN SE – IL - FIN – 18 Insurance Laws & Regulations
322 FIN SE – IL - FIN – 19 Marine Insurance
323 FIN SE – IL - FIN – 20 Fire Insurance
Maximum 2 courses to be selected by the institution from the following list in Semester IV
409 FIN SE – IL - FIN – 21 Fixed Income Securities
410 FIN SE – IL - FIN – 22 Business Valuation
411 FIN SE – IL - FIN – 23 Risk Management
412 FIN SE – IL - FIN – 24 Strategic Cost Management
413 FIN SE – IL - FIN – 25 Rural and Micro Finance
414 FIN SE – IL - FIN - 26 Reinsurance
415 FIN SE – IL - FIN – 27 Agricultural Insurance

Specialization – Human Resource Management (HRM)

SUBJECT CORE (SC) COURSES: 3 Credits Each, UNIVERSITY COMPULSORY
50 Marks CCE, 50 Marks ESE
Course No.Course Code Course
205 HR SC – HRM – 01 Competency Based Human Resource Management
206 HR SC – HRM – 02 Employee Relations &Labour Legislation
304 HR SC – HRM - 03 Strategic Human Resource Management
305 HR SC – HRM - 04 HR Operations
403 HR SC – HRM - 05 Organizational Diagnosis & Development
404 HR SC – HRM - 06 Current Trends & Cases in Human Resource Management

SUBJECT ELECTIVE (SE - IL) COURSES: 2 Credits Each, Institute Level

50 Marks CCE, 00 Marks ESE
Maximum 2 courses to be selected by the institution from the following list in Semester II
Course No.Course Code Course
217 HRM SE – IL - HRM - 01 Labour Welfare
218 HRM SE – IL - HRM - 02 Lab in Recruitment and Selection
219 HRM SE – IL - HRM - 03 Learning and Development
220 HRM SE – IL - HRM - 04 Public Relations & Corporate Communications
221 HRM SE – IL - HRM - 05 HR Analytics
222 HRM SE – IL - HRM - 06 Conflict and Negotiation Management
Maximum 3 courses to be selected by the institution from the following list in Semester III
312 HRM SE – IL - HRM - 07 Talent Management
313 HRM SE – IL - HRM - 08 Psychometric Testing and Assessment
314 HRM SE – IL - HRM - 09 HR Perspectives in Mergers and Acquisition
315 HRM SE – IL - HRM - 10 International HR
316 HRM SE – IL - HRM - 11 Mentoring and Coaching
317 HRM SE – IL - HRM - 12 Compensation and Reward Management
318HRM SE – IL - HRM - 13 Performance Management System
319HRM SE – IL - HRM - 14 Change Management & New Technologies in HRM
Maximum 2 courses to be selected by the institution from the following list in Semester IV
409 HRM SE – IL - HRM - 15 Labour Legislations
410 HRM SE – IL - HRM - 16 Designing HR Policies
411 HRM SE – IL - HRM - 17 Labour Economics and Costing
412 HRM SE – IL - HRM - 18 Best Practices in HRM
413 HR SE – IL - HRM - 19 Employee Engagement and Ownership
414 HR SE – IL - HRM – 20 Leadership and Succession Planning
415 HR SE – IL - HRM - 21 E - HRM

Specialization – Operations and Supply Chain Management (OSCM)

SUBJECT CORE (SC) COURSES: 3 Credits Each, UNIVERSITY COMPULSORY
50 Marks CCE, 50 Marks ESE
Course No.Course Code Course
205 OSCM SC – OSCM - 01 Services Operations Management - I
206 OSCM SC – OSCM - 02 Supply Chain Management
304 OSCM SC – OSCM - 03 Services Operations Management - II
305 OSCM SC – OSCM - 04 Logistics Management
403 OSCM SC – OSCM - 05 Operations Strategy
404 OSCM SC – OSCM - 06 Industry 4.0

SUBJECT ELECTIVE (SE - IL) COURSES: 2 Credits Each, Institute Level

50 Marks CCE, 00 Marks ESE
Maximum 2 courses to be selected by the institution from the following list in Semester II
Course No.Course Code Course
217 OSCM SE – IL - OSCM - 01 Planning & Control of Operations
218 OSCM SE – IL - OSCM - 02 Productivity Management
219 OSCM SE – IL - OSCM - 03 Inventory Management
220 OSCM SE – IL - OSCM - 04 Theory of Constraints
221 OSCM SE – IL - OSCM - 05 Quality Management Standards
222 OSCM SE – IL - OSCM - 06 Service Value Chain Management
Maximum 3 courses to be selected by the institution from the following list in Semester III
312 OSCM SE – IL - OSCM - 07 Manufacturing Resource Planning
313 OSCM SE – IL - OSCM - 08 Sustainable Supply Chains
314 OSCM SE – IL - OSCM - 09 Business Excellence
315 OSCM SE – IL - OSCM - 10 Toyota Production System
316 OSCM SE – IL - OSCM - 11 Operations and Services Strategy
317 OSCM SE – IL - OSCM - 12 Six Sigma for Operations
Maximum 2 courses to be selected by the institution from the following list in Semester IV
409 OSCM SE – IL - OSCM – 14 Enterprise Resource Planning
410 OSCM SE – IL - OSCM – 15 World Class Manufacturing
411 OSCM SE – IL - OSCM – 16 Supply Chain Strategy
412 OSCM SE – IL – OSCM - 17 Financial Perspectives in Operations Management
413 OSCM SE – IL - OSCM – 18 Facilities Planning
414 OSCM SE – IL - OSCM – 19 Purchasing & Supplier Relationship Management
415 OSCM SE – IL - OSCM - 20 Strategic Supply Chain Management

Specialization – Business Analytics (BA)

SUBJECT CORE (SC) COURSES: 3 Credits Each, UNIVERSITY COMPULSORY
50 Marks CCE, 50 Marks ESE
Course No.Course Code Course
205 BA SC – BA - 01 Basic Business Analytics using R
206 BA SC – BA - 02 Data Mining
304 BA SC – BA - 03 Advanced Statistical Methods using R
305 BA SC – BA - 04 Machine Learning & Cognitive intelligence using Python
403 BA SC – BA - 05 Networks, Innovation and Value Creation
404 BA SC – BA - 06 Artificial Intelligence in Business Applications

SUBJECT ELECTIVE (SE - IL) COURSES: 2 Credits Each, Institute Level

50 Marks CCE, 00 Marks ESE
Maximum 2 courses to be selected by the institution from the following list in Semester II
Course No.Course Code Course
217 BA SE – IL - BA - 01 Marketing Analytics
218 BA SE – IL - BA - 02 Retailing Analytics
219 BA SE – IL - BA - 03 Workforce Analytics
220 BA SE – IL - BA - 04 Tableau
221 BA SE – IL - BA - 05 Data Warehousing Project Life Cycle Management
Maximum 3 courses to be selected by the institution from the following list in Semester III
312 BA SE – IL - BA – 06 Social Media, Web & Text Analytics
313 BA SE – IL - BA – 07 Industrial Internet of Things
314 BA SE – IL - BA – 08 Supply Chain Analytics
315 BA SE – IL - BA – 09 Cognos Analytics
316 BA SE – IL - BA – 10 Predictive Modelling using SPSS Modeler
317 BA SE – IL - BA – 11 E commerce Analytics - I
Maximum 2 courses to be selected by the institution from the following list in Semester IV
409 BA SE – IL - BA - 13 E Commerce Analytics - II
410 BA SE – IL - BA - 14 Healthcare Analytics
411 BA SE – IL - BA – 15 Watson
412 BA SE – IL - BA – 16 Scala and Spark
MINOR ONLY SPECIALIZATIONS

Specialization – Rural &Agri -Business Management (RABM)

2 CORE courses as per the following list – either in Semester III or Semester IV
Course No.Course Code Course
1 SC – RABM – 01 Agriculture and Indian Economy
2 SC – RABM – 02 ICT for Agriculture Management
Any 2 ELECTIVE courses to be selected from the following list – either in Semester III or Semester IV
1 SE – RABM – 03 Rural Credit and Finance
2 SE – RABM – 04 Rural Marketing II
3 SE– RABM – 05 Agri – Entrepreneurship
4 SE – RABM – 06 Rural Marketing II

Specialization – Pharma& Health Care Management (PHCM)

2 CORE courses as per the following list – either in Semester III or Semester IV
Course No.Course Code Course
1 SC – PHCM- 01 Fundamentals of Pharma and Healthcare Management
2 SC – PHCM- 02 Pharma and healthcare regulatory environment in India
Any 2 ELECTIVE courses to be selected from the following list – either in Semester III or Semester IV
1 SE – PHCM- 03 Strategic Planning & Healthcare Management
2 SE – PHCM- 04 Information Technology in Pharma and Healthcare
3 SE – PHCM- 05 Pharmaceutical Import and Export IV
4 SE – PHCM- 06 Entrepreneurship in Pharma and Healthcare

Specialization – Tourism & Hospitality Management (THM)

2 CORE courses as per the following list – either in Semester III or Semester IV
Course No.Course Code Course
1 SC – THM – 01 Fundamental of Hospitality Management
2 SC – THM - 02 Tourism & Travel Management
Any 2 ELECTIVE courses to be selected from the following list – either in Semester III or Semester IV
1 SE – THM – 03 Event Management
2 SE – THM - 04 Tourism Planning & Development
3 SE – THM - 05 Strategic Hospitality Management
4 SE – THM - 06 Revenue Management

Specialization – International Business Management (IB)

2 CORE courses as per the following list – either in Semester III or Semester IV
Course No.Course Code Course
1 SC – IB – 01 Import Export Documentation and Procedures
2 SC – IB - 02 Global Trade and Logistics Management
Any 2 ELECTIVE courses to be selected from the following list – either in Semester III or Semester IV
1 SE – IB - 03 Cross Cultural Management and Global Leadership
2 SE – IB - 04 International Business and Employment Laws
3 SE – IB- 05 Global Competitiveness, Value Chains and Alliances
4 SE – IB- 06 International Banking and Foreign Exchange Management

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